Delivery and validation
Scheduled, reported, validated, and billable plays explained
Learn how delivery moves from a planned event to an eligible, validated record.
What is a scheduled play?
A scheduled play is a delivery opportunity planned for an eligible screen, time window, and campaign. Scheduling helps the platform coordinate the campaign with availability, pacing, and venue conditions.
Scheduling alone does not confirm that a screen played the creative or that the event can be billed.
- Scheduled
- The delivery engine planned the campaign for an eligible screen and time.
What is a reported play?
A reported play is an event sent by the playback path after a creative is played. It is an important delivery signal, but it still needs to pass the platform validation process.
The platform does not expose device signatures, exact fraud thresholds, or internal rejection rules in public reporting.
- Reported
- The player reported that playback occurred.
What is a validated play?
A validated play is a reported event that has passed the relevant platform checks. Validation keeps campaign reporting and publisher earnings connected to eligible delivery rather than a simple planned count.
Advertisers can use validated plays alongside geography, venue context, estimated impressions, and delivery confidence to understand progress.
- Validated
- A reported playback event accepted by the Maghreb Display validation process.
When does a play become billable?
A billable play is a validated event that is eligible to consume advertiser budget and create publisher earnings. The four states are deliberately shown separately so financial records remain clear.
For example only: a campaign may schedule 10,000 plays, receive 9,600 reports, and validate 9,350 events. Only eligible validated events move into billable delivery.
What happens to rejected or pending plays?
A delivery event can remain pending while information is processed, or it may not meet eligibility requirements. The platform records delivery states without publishing private device or venue information.
This distinction protects advertisers from treating planned delivery as confirmed spend and helps publishers understand why earnings may not be available immediately.
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