Maghreb Display

PRICING

Campaign pricing built around location, context, and validated delivery.

Maghreb Display estimates campaign cost using the selected geography, venue types, schedule, creative format, inventory quality, availability, and delivery package.

Only eligible validated delivery consumes advertiser campaign budget.
Estimate before submissionSaved pricing snapshotValidated delivery billingUnused-budget handlingTransparent campaign reporting

HOW CAMPAIGN PRICING WORKS

The campaign price is calculated from the campaign context.

A campaign running during a high-demand evening period in a premium Casablanca business zone may cost differently from a campaign running during lower-demand hours across standard inventory in another city. Pricing is contextual, not random.

Location+Venue context+Schedule+Creative format+Inventory quality+Demand and availability+Delivery packageCampaign estimate

PRICING FACTORS

Every estimate begins with the campaign you want to run.

01

Location and geography

Location shapes inventory demand and opportunity.

City, region, neighbourhood, business zone, tourism context, and local availability can all affect a campaign estimate. Selecting a city never means every screen in that city is included.
02

Venue context

Venue type changes the campaign environment.

Cafés, restaurants, gyms, retail, beauty salons, clinics, hotels, and entertainment venues can affect suitability, dwell-time context, and available inventory.
03

Schedule and time windows

Time affects demand and available delivery.

A narrow high-demand time window can cost more or deliver less volume than a wider schedule across normal operating hours.
04

Creative format and duration

Format and duration affect screen time and eligibility.

Static, animated, video, and QR creative can use inventory differently. Longer or more complex assets can have different eligibility requirements.
05

Inventory quality

Inventory quality affects context and delivery confidence.

Standard inventory supports normal eligible delivery. Premium and Elite requests need approved location, venue, placement, technical, or manual availability checks.
06

Demand and availability

Pricing responds to campaign demand and capacity.

High campaign demand, narrow targeting, popular time windows, and reserved inventory can affect an estimate. Estimates refresh before submission.
07

Data confidence

Confidence depends on data quality and freshness.

High, medium, and limited confidence describe how complete and recent the public planning information is. Limited data never means guaranteed delivery.

UNDERSTANDING CPM

CPM is the estimated cost per 1,000 eligible validated plays.

This educational example is simplified. The production backend uses minor units and controlled rounding; final settlement comes from the Money Engine.

Illustrative example onlyEstimated CPM: 20 MADValidated plays: 10,000Estimated spend: 20 MAD × 10 = 200 MAD

DELIVERY AND BILLING

Scheduled, reported, validated, and billable are different states.

01

Scheduled

The delivery engine plans the campaign for eligible screens and times.

02

Reported

The screen player reports that playback occurred.

03

Validated

The event passes platform validation.

04

Billable

The eligible validated event consumes campaign budget.

CAMPAIGN ESTIMATOR

Build a public campaign estimate.

Choose a basic campaign context to understand how location, venue type, schedule, format, and budget can affect an estimate.

Loading city context
Venue types
Delivery package

DELIVERY PACKAGES

Choose the delivery preference that fits the campaign.

Package selection changes the campaign context. It does not bypass campaign or creative review.

01

Standard delivery

Normal campaign planning and flexible delivery

  • Standard pricing rules
  • Normal inventory priority
  • Delivery forecast
  • Validated reporting
  • Unused-budget handling
Designed for normal eligible campaign delivery.
02

Priority delivery

Stronger pacing needs and tighter delivery windows

  • Higher allocation preference
  • Availability-dependent
  • Additional pricing context
  • Campaign review required
Priority is not a delivery guarantee.
03

Guaranteed delivery request

Approved campaigns requiring a committed delivery target

  • Delivery forecast required
  • Sufficient budget required
  • High-confidence eligible inventory
  • May require manual approval
Not instantly available for every location, schedule, or campaign.

HOW YOUR CAMPAIGN BUDGET MOVES

Budget is reserved first and consumed by eligible validated delivery.

Budget reservation is not the same as final campaign spend.

01

Available balance

Funds available for a new campaign reservation.

02

Reserved budget

Amount temporarily allocated to a submitted campaign.

03

Campaign spend

Amount consumed through eligible validated plays.

04

Remaining budget

Unused amount still reserved during delivery.

05

Released budget

Unused amount handled according to campaign state and policy.

TWO SEPARATE RECORDS

Advertiser pricing and publisher earnings are related, but they are not the same figure.

FOR ADVERTISERS
  • Campaign budget
  • Estimated CPM
  • Campaign spend
  • Validated plays
  • Remaining budget
  • Refunds and credits
FOR HOST PUBLISHERS
  • Pending earnings
  • Available earnings
  • Held earnings
  • Paid earnings
  • Payout history

Publisher RPM, commercial agreements, platform margin, pricing multiplier weights, fraud adjustments, and internal screen scores remain protected.

FOR HOST PUBLISHERS

Publisher earnings are created from eligible validated delivery.

Earnings depend on eligible screens, venue and screen quality, location, campaign type, validated delivery, the publisher agreement, hold period, and payout eligibility. There are no guaranteed earnings.

Apply as a publisher
01Validated delivery02Pending earnings03Available earnings04Payout request05Processing06Paid

Alternative paths: Held, rejected, adjusted, or returned payout. Review the Payout Policy for the relevant public policy context.

ENTERPRISE AND AGENCY

Need an agency, multi-city, or high-volume agreement?

Discuss recurring campaigns, large monthly spend, custom reporting, invoice terms, premium inventory requests, controlled guaranteed-delivery requests, team access, or future API access.

Contact the campaign team

FICTIONAL EXAMPLES

Campaign context changes the estimate.

These are educational examples, not real customer campaigns or production price quotes.

01

Local café promotion

Casablanca · Cafés and restaurants · 7 days · afternoon and evening · 10-second static or animated creative

A local context, selected time windows, venue availability, format, and final inventory check all affect the illustrative estimate.
02

Product launch across multiple cities

Casablanca, Rabat, Marrakech · retail, gyms, cafés · 14 days · Priority delivery

More cities, higher-demand areas, a wider venue context, and priority delivery can all increase the campaign estimate.
03

Publisher earnings lifecycle

Eligible validated delivery → pending earnings → available earnings → payout review

Exact publisher earnings depend on the publisher agreement, hold and review checks, and completed payout eligibility.

PRICING TRANSPARENCY

What Maghreb Display shows — and what remains protected.

PUBLIC VISITORS

Pricing factors, indicative estimate range, delivery-package explanation, budget lifecycle, refund principles, and publisher earning lifecycle.

AUTHENTICATED ADVERTISERS

Campaign-specific estimate, eligible-screen estimate, CPM estimate, validated-play estimate, delivery confidence, and wallet availability.

PRIVATE INTERNAL DATA

Platform margin, publisher RPM, multiplier weights, private agreements, fraud adjustments, screen scores, and demand calculations.

PRICING CHANGE AND SNAPSHOT

Your submitted campaign keeps a pricing snapshot.

Public pricing can change. The estimate is refreshed before submission, and the submitted campaign stores approved pricing context. Significant campaign edits may require a refreshed estimate and confirmation.

  1. 01Estimate created
  2. 02Estimate refreshed
  3. 03Campaign submitted
  4. 04Pricing snapshot saved
  5. 05Delivery settlement references snapshot

TAXES, INVOICES, AND FEES

Charges are shown before confirmation.

Prices are displayed in MAD. Tax treatment depends on approved billing configuration and applicable law. Invoices store billing information at issuance time. Payment-provider or bank fees may apply when clearly disclosed, and enterprise terms may differ by contract.

PRICING FAQ

Questions about estimates, spend, and earnings.

Is Maghreb Display a monthly subscription?

No. Campaign pricing is based on the context of each campaign rather than a public subscription tier.

How is campaign CPM calculated?

The production pricing engine considers approved campaign context and active pricing rules. Public pages explain the factors but never expose internal formula weights.

What is a validated play?

A reported playback event that has passed the platform checks required for eligible delivery records.

Are estimated impressions billable?

No. Estimates help planning. Eligible validated delivery is what consumes campaign budget.

When is campaign budget reserved?

Budget is reserved after a complete campaign is submitted, subject to the campaign flow and account controls.

What happens to unused campaign budget?

Unused reserved budget is handled by campaign state, completed validated delivery, applicable fees, agreement terms, and the Refund Policy.

Why can prices change before submission?

Availability, campaign context, and active approved rules can change, so an estimate refreshes before submission.

Does selecting Premium guarantee delivery?

No. Availability, review, schedule, creative compatibility, and eligible inventory still apply.

What is Guaranteed Delivery Request?

A request for approved campaigns with sufficient forecast, budget, and high-confidence eligible inventory. It is not automatically available.

Can I choose an exact venue?

Public and advertiser tools protect private venue information. Campaign planning uses appropriate city, zone, and eligible inventory context.

Can agencies receive custom pricing?

Approved agency, multi-city, recurring, or high-volume agreements can be discussed with the campaign team.

How do publishers earn?

Eligible validated delivery can create pending earnings under the publisher agreement and payout process.

Are publisher earnings guaranteed?

No. Demand, screen eligibility, delivery, agreement terms, and hold periods can all affect earnings.

Does Maghreb Display show its internal pricing formula?

No. Private multipliers, margins, publisher RPM, contracts, and other pricing-engine controls are protected.

Can I get an estimate before creating an account?

Yes. This public estimator provides an indicative range. Final estimates require complete campaign and inventory checks.

START WITH A REAL CONTEXT

Build an estimate around the campaign you actually want to run.

Estimate a campaign Create advertiser account
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